A conversation analysis platform (desktop & mobile) focused on qualitative research interviews. My first product taken to market
Project type
SaaS, Start-Up
Role:
Founder, CEO & Product Designer
Year:
URL:
Conversalis.com
Mobile UI examples
Context
Conversalis is is a productivity tool that allows users to automatically transcribe their most important conversations and find key insights amongst the different interviews that were had on the same subject. The platform automatically generates a report that presents key findings.
Tasks & responsibilities
Product Design: UX,UI, prototyping, user research, competitive benchmarking, user testing, developer hand-off, Iterating, collaboration with developers
Project management: Product roadmap, user stories, bug testing, documentation, information organisation
Marketing: Competitive analysis, strategy, branding, promotional videos, landing page
Leadership: Budget planning, fundraising, recruiting, contract management, legal work, cap table negotiations, updating investors, applying to incubators and grants
Why I built this product
It all started from a personal idea to a blank piece of paper in 2018. My desire to create innovative products (digital tools) coupled with cutting-edge technology was (and still is) one of my passions. My goal with this project was to allow users to make better data-informed decisions to make the right strategies to achieve their goals. Thus, allowing people to make better products, services, and organizations, making the world a better place.
Problem statement
Organizing qualitative data from research interviews was remarkably complicated and time-consuming.
Launch of the MVP
Bringing an idea from 0 to 1 in 2020
Motion design is not my forté but I created this video to showcase the first version of our product and launch. Its purpose was to explain our concept. This video was entirely created by me to get our MVP out there.
I recommend watching the other high quality videos I created in collaboration with a motion designer to get a sense what I can do in a team environment.
Target users
The people who use my product
Ideal customer profiles
The ones who pay for my product
Promotional video
Marketing video for the legal sector
A 1 minute video is crucial when taking a product to market and social media. This is the video I created with my friend Timothée bart when we tried pivoting to the legal sector to showcase our MVP's key features fast.
Product walkthrough
In this video you can see the functionality of the app with what we currently have online,
Research Methodologies
Stakeholder workshops and competitor benchmarking
Prototyping, validating and iterating
User testing: Validating with end users
The idea to create this proyect came from interviewing 10 different UX designers, researchers and project leaders from around the world and being faced with this problem firsthand when I needed to present my insights and findings to other team members, I searched for tools to help me properly do this task extensively and didnt find one so i decided to do one my self. I first built a prototype that I iteratively validated by industry experts and built a pitch deck, with which I raised the funds to start a company, I Hired a dev shop in Belgium and with that I built my MVP
UI components
I created the UX of the entire product and collaborated with a graphic designer to build the UI of these high fidelity components
Search and replace widget
This design allows us to merge the "search" feature and the "replace" feature within a same widget effectively. During user testing, users requested for a "search and replace" feature numerous times.
Tool tip for tag creation
Adding and editing speakers
Manually adding a speaker to the transcripts is necessary and embedding speaker metadata is incredibly useful in the analysis phase when comparing diffrent interviews
Creation of a new speaker+metadata
Each speaker would have its own metadata and it would allow us to filter content in a precise way to find insights .
High fidelity UI designs
New interface of the transcript page
Results
What was achieved
We made it inside the most prestigious tech startup incubator in France called Station F. Not only that, shortly after joining we were pre selected by our program manager as one of the most promising startups in all of the campus. Our first sales were with university students who where doing their final year master's thesis.
Business deals
Contracts
I managed to get meetings with high-level businesses to start pilot deals, we started collaborating with the chambers of commerce of Bogota and Medellin to make a product integration for them, the gendarmerie,( the French National Guard also showed high interest in starting a pilot, and we had conversations to empower Deloitte with our services
Development
Building a project from scratch
I hired a remote first dev agency from belgium named Madewithlove.Be on pre covid times to build our MLP. They had good references and very good online reputation but it turned out being a nightmare as they . But boy did they under estimate the project. It was a fatal mistake. An experience that seemed quite expensive at first but worth its price as it was quality, but to later find out that it had structural flows on a fundamental level which we never were able to come up from that.
Challenges
Learnings
Not be a afraid of sharing my work even if its not perfect
Being a afraid competitors were going to copy me was a mistake
It's all about the team
Finding a CTO that fits is extremely hard
Never start a tech project without a tech CTO Co-founder
Building a startup is building a company first, not building a product first.
It's very hard to compete with startups that have deep pockets..
Building a startup is very much about the contacts one has.
Perfectionism is a weakness
At the end….its all a money game. it starts with funds and it finishes with funds…
Branding & Naming
Logo + naming iteration
The startup iterated its name several times, although we had bought the domain name: Conversate.app,it had to be changed for legal reasons to finally land on Conversalis.com and we also have the Conversalis.ai
First concept
Concept: Enable users to better aim and hit their targets thanks to understating key insights
Polished version
Logo polishing by : Jeroen Van Eerden
Provisional iteration
We had to change names due to legal issues, we went for a friendly and approachable name while we found the right one
Matured design
North star metric
The north star metric defined by this project was the number of times users downloaded/exported reports with insight from our app.
Product analytics
Product analytics
Landing page analytics
Product analytics
Landing page anaytics
Customer feedback
sleek plan
Direct chat
Customerly
Mobile app
React native mobile app designs
The original idea of the product was to have a system that allows the users to record conversations during face to face live interviews on your smartphone and analyze the interviews on your Computer.
Importing conversations from external apps with tags
I designed the other apps to be able to record conversations on site and online, sadly I was not able to fund the development of this phase of the project.
The prototype with which I started the project
The product's initial strokes of a pencil on top of white piece of paper started in a late night in closed room in front of a blank piece of paper when I was by my self.
